How Digital Yield Group
Drove Profitable Growth for Facetune

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Introduction to the Client

With over 730 million downloads and more than 6.6 million monthly subscribers, Facetune by Lightricks ranks among the top Editor apps across the USA, Europe, and Latin America.

Challenge

Lightricks were looking for a reliable partner to not only expand its user base but also improve conversion throughout the user journey.

Solution

Using insights into user behavior for subscription-based apps, DYG conducted extensive tests to confirm that targeted user profiles were highly engaged with the Lightricks apps. This strategy delivered consistent user growth across key markets in the USA, Canada, and Brazil and demonstrated sustained LTV.

Conclusion

Using insights into user behavior for subscription-based apps, DYG conducted extensive tests to confirm that targeted user profiles were highly engaged with the Lightricks apps.

Top 3
Publisher by the total amount of subscriptions
+29%
Improved CR from trial to subscription
+14%
Of users choosing yearly subscription

The level of service and expertise from Digital Yield Group has been exceptional. Their team doesn’t just deliver results; they truly understand the intricacies of mobile advertising.

Tal Al

Facetune Affiliate Marketing Lead