Digital Yield Group Fuels FavBet's Dominance and Global Expansion
Introduction to the Client
FavBet stands as a leader in the Ukrainian betting industry, with a robust workforce of over 500 dedicated employees. Favbet is a #1 sports app in Ukraine on the AppStore for an extended period, reflecting their strong brand presence and user loyalty in their home market.
Challenge
The betting industry operates within an incredibly saturated and competitive market. For FavBet, the challenge extended beyond merely maintaining their dominant position in Ukraine. Their strategic priority was not only to solidify their existing leadership but also to penetrate new, highly competitive markets such as Croatia and Romania.
Solution
DYG focused on expert management and support, using dedicated teams for campaign planning, execution, and optimization. A key advantage was their unique access to local SSPs and Ad Exchanges. DYG's engagement-based payment model meant they shared risks and were paid only when specific goals were met, which helped with budget planning and building trust for lasting partnerships.
Conclusion
Digital Yield Group’s deep understanding of the mobile advertising landscape, combined with a willingness to share risk, created a unique dynamic that yielded exceptional results.
Digital Yield Group’s insights and capabilities have been instrumental in our growth, not just in Ukraine, but as we expand into new European markets. We truly appreciate their proactive approach.
Favbet Senior User Acquisition Manager
