Multi-GEO new players attribution for multi-casino and Sports app

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Introduction to the Client

FunID is an innovative online sportsbook and casino app, offering a wide variety of sports and betting markets. The app provides access to dozens of Casino and Sports Partner services as well as thousands of pre-match and live sporting events.

Challenge

As a niche service, FunID sought an advertising partner who would understand the industry specifics and offer tailored solutions across regions.

Solution

  • Daily performance cross-check approach led to consistent growth across all revenue metrics.
  • Our know-how optimization techniques guaranteed KPI achievement in key markets.
  • DYG’s expertise with casino and sports apps, resulted in steady growth of ARPU, Total Revenue and Deposits per Player as early as the 2nd month of operations.

Conclusion

Within the first 90 days, DYG identified reliable player engagement patterns that demonstrated stable LTV metrics and a high frequency of multiple deposits.

+31%
MoM average deposit value
+72%
CR To FTD by the 3rd month of operation
1,6x
More re-deposits per one player by Day120

Digital Yield Group's strategy and campaign management helped us improve the most critical metrics across several markets, going beyond what we expected.

Jonatan

FunID Business Development manager