iGaming
Casino app from
Nordicks

Share

Introduction to the Client

Over the past fifteen years, this reputable player in the European iSport industry has successfully launched more than 20 projects.

Challenge

The client chose to partner with DYG to promote a number of its casino applications among paying players from Scandinavia.

Solution

  • Static and video ad placements optimization using proprietary machine-learning algorithms.
  • A/B and Multivariate Testing to refine ad messaging, ensuring maximum response from the targeted socio-demographic group.
  • Real-time performance monitoring and adapting in-house optimization strategies to achieve revenue KPIs

Conclusion

Ultimately, the comprehensive approach employed by Digital Yield Group to address the developer's challenges proved transformational, successfully stabilizing player acquisition across all platforms while simultaneously driving growth in LTV and revenue.

+44%
DAU across 5 iOS bundles by the 3rd month
-32%
CAC reduction by Day60
+51%
user base overall growth within the first 6 months