How Digital Yield Group Drove Profitable Growth for Outlier During March Madness

Introduction to the Client

This case study explores the successful collaboration between Digital Yield Group (DYG), and Outlier, a sophisticated analytics platform for sports fans, demonstrating how a strategic partnership can transform market challenges and seasonality into significant business victories.

Outlier is a premier subscription-based iOS app for sports fans in the USA. It empowers users to place informed bets by analyzing performance stats and trends across leading platforms like FanDuel, DraftKings, BetMGM, and Caesars. Outlier provides advanced features such as live feeds of Positive Expected Value (EV+) bets, arbitrage opportunities, and real-time alerts.

Challenge

Outlier aimed to significantly boost performance during March Madness 2025. This period is one of the most critical and competitive seasons in the U.S. betting market for mobile apps, characterized by intense competition and inflated advertising costs.

Solution

Digital Yield Group leveraged its extensive experience in iSports and betting verticals to craft a tailored media strategy. DYG began by analyzing the full user journey within the Outlier app, creating a prediction matrix to identify the most profitable user profiles. An automated prediction model was then developed, utilizing historical data and past "high season" activity spikes to proactively capitalize on demand surges. This data-driven approach, which aligns with DYG's use of proprietary machine-learning algorithms, ensured the acquisition of high-quality, engaged users.

Another core differentiator for DYG was applying a risk-sharing model: DYG's compensation was tied to only those events, which occur when a user successfully pays for a subscription after a 7-day free trial.