As the global gaming and mobile ecosystem continues to mature in 2026, bridging localized development talent with international distribution requires highly sophisticated supply infrastructure and deep regional expertise. Ahead of ChinaJoy in Shanghai – the largest digital entertainment exhibition in Asia – Giorgi Kaishauri, Head of Global Operations at Digital Yield Group.
In this brief exchange, Giorgi breaks down the prominent momentum of the APAC market, the vital role of advanced anti-fraud layers, and how DYG is positioning itself to help Eastern developers unlock engaged user bases across Western markets.
Q.: How would you characterize the condition of the APAC market right now, especially when looking beyond China?
Giorgi: What’s interesting about the APAC landscape today is just how decentralized it’s become. While China remains the central market, we are seeing several regions outside its borders growing quite aggressively. Markets like Vietnam, India, and Indonesia are maturing rapidly in terms of mobile adoption, user consumption, and local development talent. It’s no longer just about taking Western frameworks and localizing them for the East. These regions have established their own distinct ecosystem dynamics, which means our approach to sourcing and optimizing traffic has to be highly adaptable and strictly data-driven to keep pace.
Q.: Digital Yield Group is returning to ChinaJoy this year. Why is this specific market and event so critical for your team?
Giorgi: This isn’t our first time attending ChinaJoy, which is a deliberate choice on our part. The Chinese market is highly critical for our industry, so maintaining a consistent presence there is essential. We’re returning to the event as exhibitors with our own booth at BtoB Hall W3, Booth G308. Last year’s booth was successful for us, so setting up a dedicated space again was an easy decision. Having that physical base makes a big difference: it allows us to sit down with partners for those practical, face-to-face discussions that are tough to replicate over a standard video call.
Q.: For local developers looking to take their products global, supply infrastructure is everything. How does DYG structure its sources to meet these demands?
Giorgi: For us, it really comes down to the infrastructure behind the traffic. When partners look at our core services, like Performance Yield and DSP Yield, they aren’t just buying generic volume. Those supply sources are plugged directly into our in-house DMP. By combining our data management with our programmatic performance channels, we can isolate high-intent user cohorts much more effectively. Ultimately, it helps developers avoid wasting budget on unvetted traffic so they can focus on their actual unit economics. CAC is the king, obviously.
Q.: Traffic quality and ad fraud are always top of mind for publishers expanding into new territories. How do you ensure the pipelines stay clean?
Giorgi: Data quality is a major focus for us, and our P360 results reflect that. To keep our traffic clean, we rely on a multi-layered anti-fraud setup. We don’t just depend on basic internal filters; we also integrate with specialized external partners like 24 Metrics and IP Score. This combined approach allows us to catch and filter out sophisticated invalid traffic in real time, before it ever affects a client’s budget or attribution data.
For Eastern developers expanding into Western channels, having that level of transparency is really essential for managing risk. If anyone wants to see how this works in practice, we’ll be running some live showcases at our booth to show how we keep those P360 fraud rates down to a minimum.
Q.: Looking ahead to the event, what are your specific expectations for ChinaJoy this year?
Giorgi: Since ChinaJoy is the largest digital entertainment exhibition in Asia, my expectations are high. In previous years, there was a tendency to talk about theoretical growth; this year, I anticipate the dialogue will be strictly pragmatic, focusing on cross-border efficiency, margin optimization, and sustainable scaling. My team and I warmly welcome everyone to stop by our booth at Hall W3, Booth G308. Whether someone wants to talk traffic optimization, look over our anti-fraud setup, or figure out how to scale their international yields, we’re ready to discuss concrete business and see how we can map out a long-term partnership.
