Blog - Digital Yield Group

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Mobile Advertising

October 31, 2025

The Q4 Shopping Race: Global Trends and Local Adaptation

The Q4 Shopping season is no longer defined solely by a single weekend in the United States; it’s a months-long marathon dictated by major sales in Asia and strategically timed regional peaks across the MENA and LATAM. The vast size of international m-commerce challenges every mobile platform and demands a high level of preparation. I.… Continue reading The Q4 Shopping...

The Q4 Shopping season is no longer defined solely by a single weekend in the United States; it’s a months-long...

Featured

The Great Mobile Shift: Why Non-Gaming App Revenue is Overtaking Gaming

The mobile app economy is at an undeniable turning point....

Emerging Markets Are Driving the Expansion of Non-Gaming Apps

Non-gaming apps are gaining global traction — and emerging markets...

The Evolution of Travel App Seasonality

For years, travel app developers braced themselves for the seasonal...

Mobile Advertising

October 31, 2025

The Q4 Shopping Race: Global Trends and Local Adaptation

The Q4 Shopping season is no longer defined solely by a single weekend in the United States; it’s a months-long...

Mobile Advertising

Programmatic Advertising

October 3, 2025

Virtual Vouchers and In-App Gifts as Growth and Monetization Drivers

The Digital Evolution of Value The strategic use of consumer incentives has undergone a deep transformation. What began as a...

Programmatic Advertising

User Acquisition

September 29, 2025

The VPN Market: A Vertical in Flux

Over the last 5 years, the VPN market has experienced explosive growth, fueled by a global surge in remote work...

Mobile Advertising

Programmatic Advertising

September 9, 2025

A Global Look at Government Support for Mobile Technology

Across the world, mobile technology has become one of the most powerful tools governments have to shape their future. It’s...

Mobile Advertising

September 9, 2025

It’s a Match: Programmatic Scale Can Win the Hyper-Competitive Dating App Market

Dating apps are hard. It’s true for users and for marketers alike. Few app categories are as crowded, or as...

User Acquisition

September 8, 2025

The MENA Mobile Playbook: A Data-Driven Guide to App Marketing in the Gulf States

The Gulf region is one of mobile marketing’s biggest opportunities and one of its least understood. With countries like Saudi...

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