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Mobile Advertising
Programmatic Advertising
January 14, 2026

The Economics of Attraction: Gender ROI Gap in Mobile Dating

The digital dating industry, a behemoth with a revenue valuation of $3.24 billion in 2026, stands at a precarious juncture....

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Programmatic Advertising
User Acquisition
December 10, 2025

Health & Fitness Apps: The “Resolutioner” Churn Problem

Intro: The January Gold Rush Few verticals in mobile advertising experience a seasonal oscillation as violent as Health & Fitness....

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DYG News
Mobile Advertising
October 31, 2025

The Q4 Shopping Race: Global Trends and Local Adaptation

The Q4 Shopping season is no longer defined solely by a single weekend in the United States; it’s a months-long...

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Mobile Advertising
User Acquisition
October 3, 2025

A Marketer’s Guide to India’s Super App Revolution

In India, super apps are the new normal. This isn’t just about convenience for users; it’s a massive shift for...

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Mobile Advertising
Programmatic Advertising
October 3, 2025

Virtual Vouchers and In-App Gifts as Growth and Monetization Drivers

The Digital Evolution of Value The strategic use of consumer incentives has undergone a deep transformation. What began as a...

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Programmatic Advertising
User Acquisition
September 29, 2025

The VPN Market: A Vertical in Flux

Over the last 5 years, the VPN market has experienced explosive growth, fueled by a global surge in remote work...

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