DYG News
Programmatic Advertising
July 24, 2025
Beyond the Bull Trend: A Programmatic Strategy for Acquiring High-Value Investment App Users

A quiet revolution is reshaping the way people invest. What used to be simple trading apps are now full-fledged financial...

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DYG News
User Acquisition
July 24, 2025
The Strategic Imperative of Specialized Full-Service DSPs

The mobile user acquisition world is becoming increasingly complicated. Big platforms like Meta and Google are still important for scale,...

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DYG News
July 24, 2025
“Go Global”: China’s App Market Is Powering International Expansion

With over a billion smartphone users and some of the world’s most forward-thinking apps, China’s mobile scene is reshaping how...

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DYG News
User Acquisition
July 23, 2025
The Learning Curve: Unlocking Growth in Educational Apps

Learning is having a moment, and it’s happening on your phone. While gaming and social apps dominate the spotlight, educational...

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DYG News
Mobile Advertising
July 23, 2025
The Vietnamese Fintech Frontier: The Economics of a Mobile-First Market

Vietnam’s mobile app economy is gaining momentum, fast. In 2024, overall app installs rose by 11%, while finance apps saw...

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DYG News
Mobile Advertising
July 18, 2025
The Overseas Expansion Strategies of Chinese Mobile Game Publishers

I. Introduction: The World Stage Beckons for China’s Gaming Giants China’s mobile gaming market is projected to reach $66.13 billion...

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DYG News
Mobile Advertising
July 18, 2025
From Taobao to Temu: Powering Chinese E-commerce’s Global Expansion with Strategic Advertising

Chinese e-commerce is rewriting the rules of global retail. What started with platforms like Taobao serving local shoppers has exploded...

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DYG News
Mobile Advertising
July 9, 2025
The Rise of Short Dramas: Trends and the Future of Mobile Entertainment 

The Rise of Bite-Sized Blockbusters Short dramas are rewriting the rules of digital entertainment. These bite-sized series (just 1 to...

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