The Digital Evolution of Value The strategic use of consumer incentives has undergone a deep transformation. What began as a...

Across the world, mobile technology has become one of the most powerful tools governments have to shape their future. It’s...

Dating apps are hard. It’s true for users and for marketers alike. Few app categories are as crowded, or as...

Vietnam’s mobile app economy is gaining momentum, fast. In 2024, overall app installs rose by 11%, while finance apps saw...

I. Introduction: The World Stage Beckons for China’s Gaming Giants China’s mobile gaming market is projected to reach $66.13 billion...

The mobile app economy is at an undeniable turning point. For years, mobile games have been the main source of...

The Rise of Bite-Sized Blockbusters Short dramas are rewriting the rules of digital entertainment. These bite-sized series (just 1 to...