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July 23, 2025
The Vietnamese Fintech Frontier: The Economics of a Mobile-First Market

Vietnam’s mobile app economy is gaining momentum, fast. In 2024, overall app installs rose by 11%, while finance apps saw...

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July 18, 2025
The Overseas Expansion Strategies of Chinese Mobile Game Publishers

I. Introduction: The World Stage Beckons for China’s Gaming Giants China’s mobile gaming market is projected to reach $66.13 billion...

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July 9, 2025
The Great Mobile Shift: Why Non-Gaming App Revenue is Overtaking Gaming 

The mobile app economy is at an undeniable turning point. For years, mobile games have been the main source of...

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July 9, 2025
The Rise of Short Dramas: Trends and the Future of Mobile Entertainment 

The Rise of Bite-Sized Blockbusters Short dramas are rewriting the rules of digital entertainment. These bite-sized series (just 1 to...

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