Mobile Advertising
Programmatic Advertising
January 14, 2026
The Economics of Attraction: Gender ROI Gap in Mobile Dating

The digital dating industry, a behemoth with a revenue valuation of $3.24 billion in 2026, stands at a precarious juncture....

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Programmatic Advertising
User Acquisition
December 10, 2025
Health & Fitness Apps: The “Resolutioner” Churn Problem

Intro: The January Gold Rush Few verticals in mobile advertising experience a seasonal oscillation as violent as Health & Fitness....

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Mobile Advertising
Programmatic Advertising
October 3, 2025
Virtual Vouchers and In-App Gifts as Growth and Monetization Drivers

The Digital Evolution of Value The strategic use of consumer incentives has undergone a deep transformation. What began as a...

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Programmatic Advertising
User Acquisition
September 29, 2025
The VPN Market: A Vertical in Flux

Over the last 5 years, the VPN market has experienced explosive growth, fueled by a global surge in remote work...

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DYG News
Mobile Advertising
Programmatic Advertising
September 9, 2025
A Global Look at Government Support for Mobile Technology

Across the world, mobile technology has become one of the most powerful tools governments have to shape their future. It’s...

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DYG News
Programmatic Advertising
July 24, 2025
Beyond the Bull Trend: A Programmatic Strategy for Acquiring High-Value Investment App Users

A quiet revolution is reshaping the way people invest. What used to be simple trading apps are now full-fledged financial...

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